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photo: Dub Rogers Photography / Ronnette Riley Architect
Apple SoHo is the computer company’s 32nd retail store and, at the time of its construction, the largest. The building reflects Steve Jobs’ vision to open modern, chic retail buildings. Apple SoHo is an adaptive reuse of a neoclassical post office from the 1920s. It is the interior, however, that dazzles and surprises, while it draws on a standardized assemblage of parts that are used throughout the Apple retail chain.
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This page contains a single entry from the blog posted on February 6, 2007 4:12 PM.
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Comments (2)
I find that the openness and minimalism of the stores interior tends to draw you to the products on display as if it were in fact a museum, with pieces of art instead of electronics on sale. I have only visited the Soho store once, but at the time, it was the largest flagship of the entire chain - the glass staircase is pretty breathtaking.
The facade of the post office, while contrasting the interior in style, seems to meld with the simple colors and aesthetic of the interior. I know it's just a store, but It's very nicely done.
Posted by Max Izod | February 11, 2007 1:51 PM
Posted on February 11, 2007 13:51
I miss the post office version. I miss the old SoHo.
Posted by Anonymous | February 11, 2007 9:51 PM
Posted on February 11, 2007 21:51