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April 2008 Archives

April 14, 2008

Changing the Nature of Funding Sustainable Development

When Apple Inc. announced its enterprise upgrades to the iPhone and the accompanying software development kit, the company also announced a $100-million venture capital fund for software development. What would this look like in architecture for small firms? Imagine if a consortium of energy firms and construction materials suppliers announced the establishment of a $500-million venture capital development fund to specifically fund sustainable community projects being managed and developed by innovative small architecture firms. The fund requires the firm size be under 15 people and that the project size be under $20 million. What innovative project would you propose that would profitably change the nature of sustainable community development? How would this change the way your firm operates? How would it change your goals and methods? Please do not reveal any actual projects or project locations as they may preclude actually carrying out your vision if such a fund should ever be developed.

Louis B. Smith Jr., AIA, NOMA

April 17, 2008

On Being Positive

In the latest issue of SPP Journal, Robert Aho says he goes out of his way to tell potential clients positive things about his fellow practitioners, even his competitors. The positive comments help him exhibit confidence and integrity, in addition to enhancing the profession. What tips can you offer to maintain a steady practice (and keep your sanity!)?

April 22, 2008

Selling the True Value of Using an Architect

It seems like Middle America thinks of using an architect as an extreme luxury. Some business folks think of architects as the necessary evil to get from point A to point B. Contractors might just sigh, roll their eyes, and imagine increasing the cost of a project just because an architect prepared the drawings and it’s sure to be hard to build.  

Granted, these are the personified-typified stereotypes. Sometimes we find clients who realize that every profession (yes, even architecture) has value to offer.  In current market conditions, it seems there is a movement towards just selling the service of architecture. What do you do, how do you do it when you “sell” our profession and your practice to a potential client inquiry?  How has it changed over time?  What value do architects in general offer and, more specifically, what can you share to increase the success of the profession?

—Lisa Stacholy, AIA, NCARB

April 29, 2008

Finding Balance in Whiplash City

Popular media and news all seem to be about doom and gloom (unemployment rate, inflation rates, the price of gas, etc.) but rarely about smiles and sunshine (champions of green and sustainable, advances in medicine, things just working right). Some of my clients are affected by the negative, some see the world only through rose-colored glasses. It gets tiring but seems like a necessary evil in what we do. To combat the “glass-is-half-empty” syndrome in my office, we go out of our way to find positive ways architects can get involved in neighborhoods and communities to spread a little goodness. It usually brings a smile to at least a few. What do you do to maintain an even keel for your practice? How do you manage to smile in the face of adversity? How can you “capitalize” on current market conditions?  How can you do good in your neck of the woods? 

—Lisa Stacholy, AIA, NCARB

April 30, 2008

Be Prepared

In her article, Embracing Change in the current issue of SPP Journal, Margine Biswas notes that having your own firm is a constant learning experience and it includes being prepared. The more prepared you are, the better your outcome will be. What lessons learned can you share about being prepared . . . or not being prepared? 

About April 2008

This page contains all entries posted to Small Firms Ideas Exchange in April 2008. They are listed from oldest to newest.

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