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New Client Analysis

I’m wondering how do you “research” a potential new client?  It’s easy to ask "How did you find my firm?” or "What is the project?” or "What’s your project budget?. Notice I said “project” and not “construction.“ It's very telling if they pick up on the difference between those two terms.

What else and how else do you vet your potential clients?

—Lisa Stacholy, AIA

Comments (3)

Lisa Stacholy:

... for "new" potential clients, a colleague suggested I add quick search on Facebook, Linked and MySpace to my normal research efforts... Ah, business in a new world. Does anyone ask for "trade references" when considering taking on a new client? After all, our print shops, couriers and the like all require it from us...

Louis Smith, AIA, NOMA:

Of course I start with a google search. One of the things I look for is whether ther are political implications to the client or the project. One potential client is opposed by the surrounding land owners. My estimate of the likelihood of a successful project went down immediately. My assesment of the effort involved went up. Submit a proposal? Sure but with those things in mind even for a small project. We'll see.

If this is a company, I go to the Oregon Secretary of State website to make sure their business information is up to date, etc. I also look on there to see what other businesses they have owned (do they go through businesses fast?). More info is available if a contractor is looking to hire me by going to the Contractor's Board website. I do Google searches with their names and any other officers in their company (or if they are just a person looking to hire me for residential I do Google search). Mostly I listen to what they have to tell me. If they are firing their arcitect, that raises red flags for me. Yes some architects may drop the ball - but sometimes the client can be in the wrong. I get very clear about what I can do for them!

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